Dietrich Mateschitz – When launching a product called…

When launching a product called an Energy Drink and named Red Bull, a product that…


“When launching a product called an Energy Drink and named Red Bull, a product that stimulates body and mind, it is a short step to the roots where Red Bull came from. We have been doing this for 20 years – now it’s called adventure sports, extreme sports, and outdoor sports.”
-Dietrich Mateschitz