David Ogilvy – Can advertising foist an inferior…

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that…


“Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.”
-David Ogilvy

David Ogilvy – I have a theory that…

I have a theory that the best ads come from personal experience. Some of the…


“I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.”
-David Ogilvy