Eric Ries – Entrepreneurs always pitch their idea…

Entrepreneurs always pitch their idea as ‘the X of Y’, so this is going to…


“Entrepreneurs always pitch their idea as ‘the X of Y’, so this is going to be ‘the Microsoft of food.’ And yet disruptive innovations usually don’t have that character. Most of the time, if something seems like a good idea, it probably isn’t.”
-Eric Ries

Eric Ries – The attributes for entrepreneurs cut…

The attributes for entrepreneurs cut both ways. You need the ability to ignore inconvenient facts…


“The attributes for entrepreneurs cut both ways. You need the ability to ignore inconvenient facts and see the world as it should be and not as it is. This inspires people to take huge leaps of faith. But this blindness to facts can be a liability, too. The characteristics that help entrepreneurs succeed can also lead to their failure.”
-Eric Ries

Eric Ries – There is much that public…

There is much that public policy can do to support American entrepreneurs. Health insurance reform…


“There is much that public policy can do to support American entrepreneurs. Health insurance reform will make it easier for entrepreneurs to take a chance on a new business without putting their family’s health at risk. Tort reform will make it easier to take prudent risks on new products in a number of sectors.”
-Eric Ries

Eric Ries – Learning to see waste and…

Learning to see waste and systematically eliminate it has allowed lean companies such as Toyota…


“Learning to see waste and systematically eliminate it has allowed lean companies such as Toyota to dominate entire industries. Lean thinking defines value as ‘providing benefit to the customer’ anything else is waste.”
-Eric Ries

Eric Ries – Our educational system is not…

Our educational system is not preparing people for the 21st Century. Failure is an essential…


“Our educational system is not preparing people for the 21st Century. Failure is an essential part of entrepreneurship. If you work hard, you can get an ‘A’ pretty much guaranteed, but in entrepreneurship, that’s not how it works.”
-Eric Ries

Eric Ries – I can’t say I’m not…

I can’t say I’m not grateful to have journalists writing about me as a genius…


“I can’t say I’m not grateful to have journalists writing about me as a genius. But I know it’s not true. I’m not confused. I understand that success comes through a lot of failure and a lot of very embarrassing failure. People want to create the next Facebook, but they are too afraid to create the next Facemash.”
-Eric Ries

Eric Ries – Here in Silicon Valley, I…

Here in Silicon Valley, I have taken part in hundreds of conversations trying to convince…


“Here in Silicon Valley, I have taken part in hundreds of conversations trying to convince people to dive in and become entrepreneurs. All too often, innovators with good, safe, jobs are unwilling to put their family’s access to health care at risk by walking away from company-backed medical insurance.”
-Eric Ries

Eric Ries – You know how people always…

You know how people always talk about how vision is the key to entrepreneurship and…


“You know how people always talk about how vision is the key to entrepreneurship and perseverance and really seeing what other people don’t see? We can actually redeem a fair amount of that folk wisdom.”
-Eric Ries

Eric Ries – Customers don’t know what they…

Customers don’t know what they want. There’s plenty of good psychology research that shows that…


“Customers don’t know what they want. There’s plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, ‘Would you buy my product if it had these three features?’ or ‘How would you react if we changed our product this way?’ is a waste of time. They don’t know.”
-Eric Ries